Lately I have had a lot of requests for tips on how to run your own business.
So I've decided to post a few little tips on this lovely Tuesday morning.
Now these are all my own opinion and something that works for me.
Not necessarily something that works for everyone and every type of business.
1. It's all in the Attitude
“Your attitude is like a price tag, it shows how valuable you are.”
My first little tip in running your own business is having a positive attitude. I've found that the more positive and supportive a shop is the more I want to shop there.
Plus be confident and know that your shop ROCKS!!
Its so easy to get caught up in the comparison game but honestly this just brings us all down. Nobody has it all together and nobody is perfect.
2. Picture Perfect
This is probably one of the most important things you can do for your business. Personally I tend to buy from shops with clean and simple photos.
I pulled a couple of photos of similar items off of Etsy & Ebay to show a little side by side comparison.
Which one would you be drawn to first? Which one looks more professional?
These are things a shop owner should think about when taking photos of their products. There are a ton of resources on the web with tips and instructions for taking amazing product photos.
3. Promote, Promote, Promote
There are a bunch of ways to promote your brand and honestly you will get nowhere without some form of promotion. Even if its just word of mouth that is some form of promotion.
Here are a few ways to promote your brand:
Join/Host a Giveaway
Send Swag to Events (there are always workshops, shows and more on the lookout for swag for their attendees)
Send Swag to Subscription Boxes
Pay (via goods or cash) for promotion (again there are tons of sites that offer shout outs or connect you with others to promote your brand. I like to use Hypemarket and Hello Dear Handmade occasionally)
Donate an Item to a Charity Auction
Plus there are a gazillion (my son's fav word) more ways to promote your brand.
4. Follow Through
Running your own business is going to be time cosuming and you have to follow through. Follow through with getting orders out on time, emailing back quickly, etc. Of course there is always a little leeway when life gets crazy hectic but be sure and let your shoppers know ahead of time. I of course have failed in this department in the past but as I've taken more pride in my shop I now find it a pleasure to get my orders out on time.
I remember a few years ago I bought an item from a shop and lets just say after 2 months of waiting for the item to arrive I finally took action. The buyer never responded to any of my inquires as to where the item was or if it was even going to be shipped. They lost a customer and probably many more if this was their way of doing business.
That's all the tips I have for today but I'll be posting Part II next week.
Please let me know if there is anything you'd like me to cover in the comments below or shoot me an email firstname.lastname@example.org